SUCCESS LEAVES TRACES

WORK FROM HOME|SOHOMATIC|SALES LEADS

Work from home and generate sales leads at the same time with Sohomatic --- yet another sales leads generator. Sohomatic by Coach is remarkable in that it provides vehicles to work from home and to generate sales leads to build your own business. There is so very much to help you to explode business at http://cmarsh.sohomatic.com . For example, when you go to the website, there is an informative article there written by Bill Repp called "Your job is secure if you are your boss":

"Q: I've been out of work for nearly five months, and the prospect of getting a job in my field (mechanical engineering) doesn't look good -- unless I want to move my family across the country. I've always wanted to have my own business, but I'm worried about the comparative lack of job security that goes with it. What's your opinion? I'm over 50 and in good health. -- Deidre N.

A: You have a lot going for you: you've always wanted to have your own business, you're over 50, and you have good health. Security? You don't have it now, and you didn't have it when you got laid off. I don't think there's anything more secure today than working for yourself. Companies will cut any costs they have to just to stay in business, and the popular trend for the past several years has been to cut staff -- fast. And consider this: when you work for someone else -- big company or small -- only a few people -- your boss and one or two more managers -- control your future security. But with your own business, if you lose a few customers, you still have others to back you up. I've always thought that having my own business gives me more security, not less, than I'd have if I worked for someone else.

Another stunning fact of life: at 50, you're more likely to be more successful at hiring yourself than trying to convince someone else to do it. Fortune magazine once ran a cover story: "Finished at Forty," detailing the corporate trend of hiring younger people. As one CEO put it: "Why should I hang on to someone who's over 50? He's tired of the long hours and wants to spend more time with his family. He probably hasn't kept up with the newest technology. I have to pay him $75,000 a year or more, and he argues with me. I can hire someone in his 30's and pay him $35 to $40,000. He'll work 60 to 70 hours a week without complaining, and he won't argue with me. This is a no-brainer."

What Do YOU Want?
My best advice: do what feels right for YOU. When you're motivated and committed to a career you really like, the money and security usually take care of themselves. There's a big difference in putting in 50-60 hours a week into a job you love, and one you just feel so-so about. If you don't look forward to going to work when you get up in the morning, you're in the wrong job. Life is too short to work at a job you don't like.
Think carefully about how you want to spend one-third to half of the rest of your life (your waking hours). It you really think it's time to have your own business, then write your answers to these questions. They'll also form the foundation for a good business plan -- an absolute must if you want to succeed.

How would you describe your business (name, location, product/service?)

How would you describe your total target market -- the customers who will be willing to pay you for your products/services?

What industry, local, or consumer trends or needs will you react to?

How would you analyze, and then describe your competition (how many; current prices; their strengths/weaknesses)?

What are your marketing and business goals?

What are your first-year growth problems -- and how will you solve them?

What finances will you need to start the business and keep it going until it can stand on its own? How will you get them?

What's your operating plan for the next five years? (At least half of the new businesses started each year fail within the first 12 months. You must plan for a long-term business.)

What's your management plan to control and develop your basic operation/service?

What equipment, inventory, labor, space, overhead do you need?

Talk to Your Banker
Once your business plan is ready, prepare your personal financial statement (all your assets and liabilities). Next. prepare a projected balance sheet and profit and loss statement for your business -- at least for the first year. Then it's time to meet with your banker.

A good banker can advise you on the likelihood of your succeeding in getting a loan. He or she can point you in the right direction to get additional information. An excellent source for learning about starting your own business is on-line: Search for "sba.gov" and you'll discover a site that has all you need to know to write your business plan and finance your business. You'll even have models of nearly 100 business plans to study and benefit from. The rest is up to you -- and your energy and commitment."

Are you your own boss? Discover more at http://cmarsh.sohomatic.com .

COACH
LEAD MASTER
888 248 0747
coach@onlinebusinessopportunityleads.com
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