SUCCESS LEAVES TRACES

LEADS

The leads and lead generation thoughts today come from Part I of a piece written by Thomas Prendergast, Inetekk CEO.

Buying and selling leads. Why it will never work like it used to. Why it will never work at all anymore.

Why I consider it slavery of your privacy!
I have spent the last 6 months preparing this report. I have heavily investigated the process lead providers use to produce their leads. I have an ethics issue with the entire process as well. So this report is designed to illustrate why buying leads is unprofitable, unduplicatable and unethical. While reading, listen to this song Let Freedom Ring in memory of Dr. Martin Luther King.

The process of producing then selling leads requires capturing someone's personal information. (ie: name, address, city, state, zip, phone and email). The Internet has become the main process for these companies. Mostly utilising spam and to a much lesser degree, the search engines. It doesn't really matter if these lead companies verify the email address either, because they don't care. I will explain that later in my report.

When you buy a batch of leads, so are 50-100 other people. So the race is on. Keep in mind that you are now competing to convince this lead to do business with you against a barrage of other pitches they are receiving. This barrage of calls will put the lead on the defensive unless you are the lucky one to call them first. Even if you are the first one to call (or paid the premium price for exclusivity) them, they DO NOT KNOW who you are. They DO NOT KNOW why you are calling. They DO NOT REMEMBER giving anyone permission to sell their information, much less, to a bunch of unprofessional telemarketers (Sorry, no insult intended). You must deal with massive rejection and even worse a major disconnect. Not just their disconnect, but you disconnect too. Because you don't like having to do this to succeed.
There is a solution, but I will address that later.

A month ago I was on a conference call when my sponsor claimed, "O C sold the best leads. That no other lead company was any good, period". That they called all of the leads and confirmmed them before selling them. So, I decided this was a great opportunity to test these, so called, best leads for sale. I bought 30 of them for about $150.00. I talked to 11 of them, about 30%. Also note, I did not pitch them a deal. I introduced myself as the CEO of Inetekk and was doing a survey in regards to what they thought about having their personal information sold, if they remembered how they gave this information away, and how they felt about all the phone calls they were getting. The ones I talked to are listed. The following is a detailed report of my results. I have omitted the ones that never responded. I called all of them 3 times, left messages, morning, afternoon and, evenings, on 3 different days, including weekends:

Chuki Wooten (NC)
(called 9:40am Nov 01 and talked to Chuki). Chuki remembered filling out a bunch of surveys that was required to win the free laptop she received in her email . One of them was a survey about a residential-based business. She was pretty upset with all the phone calls she was getting from people pitching her on all kinds of business opportunities. She did not recall being surveyed by phone from OC. And she was real upset because she realized she was never going to get the laptop. She felt scammed.

Onell Amor (FL)
(called 9:49am Nov 01 and talked to Onell). Onell said 6 residential-based marketers had already called him. Was not impressed. Does not know who OC is. Thinks he signed up for something residential-based work related from an email . Wanted me to tell OC to stop sending any more marketers. When I explained to him that OC had sold his information to 50+ marketers he got real upset.

Bryan Cole (FL)
(called 10;02am Nov 01 and talked to Bryan). Bryan wasn't interested in a residential business because he already had one. Said he had already been called 6 times. Wanted to know why all of a sudden he was getting calls. When I explained that his personal information was being sold he got real angry. When I asked him if he remembered filling out a form on a website or email he said he thinks he did. I asked him if a website disclosed to him that his personal information was being sold to many people would he still fill out a website, he said, "Absolutely not!" He asked me about Inetekk and after explaining what Veretekk is all about he said he would sign up for it, but has not as of this writing.

Lee Henry (OH)
(called 10:42am Nov 01 and talked to Lee). Lee did not like getting "tons of calls". He also said he had never been interviewed. Lee said he has cancer and the last time he was on the Internet was 6 months ago. He said at one time he was interested in a residential business but not now. He asked me to tell OC to stop everyone from calling him. He was extremely upset knowing his information was making someone money without his permission.

Barry Bryan (OH)
(called 11:15am Nov 01 and talked to Barry). Barry said he had already received 3 calls. He did confirm he had some interest in working from residential. He didn't remember if he filled out a form on a website or email. He said no one had called him from OC. He asked me to call him back in a week. He wanted to go back to sleep. I called him back at 10:12am Nov 08 and got no answer. I left a message. Never heard back from him.

Larry Wofford Jr (MO)
(called 11:50am Nov 01 and talked to Larry). Larry told me he had already received over 10 calls today and was not in a good mood about it. He told me he had no money and to please never call him back and hung up on me.

Janet Klein (KS)
(called 12:55pm Nov 01 and talked to Janet). Before I could say very much she interrupted to tell me she was not happy with all the calls she was "being flooded with" and not interested and hung up on me.

Candace Aaneb (TX)
(called 1:03pm Nov 01 and talked to Candace). Candace was very upset to realize her information was being sold. She was "pissed off by too many phone calls today" regarding "jobs from residential" people. She did not remember anyone from OC ever calling her. She did not remember what she filled out online but did recall doing so in the last week. She asked my to tell OC to stop selling her info and did not want to work from residential anymore.

Sandra Cano (TX)
(called 1:51pm Nov 01 and talked to Sandra). Sandra did recall being interviewed by OC but was positive she had never filled out anything online. She told me she didn't want anymore calls either and said good bye and hung up.
The issue is the Disconnect. Do you see the parallel with slavery? . . ." Part II coming soon.

COACH
LEAD MASTER
888 248 0747
http://cmarsh.veretekk.com
http://mortgageleadgenerationsystem.com
http://businesssuccessleads.com
http://explodebusiness.com

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